Recently, when in Oxford, I visited the Christ Church Picture Gallery where one of the exhibitions, entitled ‘WISH YOU WERE HERE!‘ (1 July – 30 October 2023) The attraction of Christ Church in early photographic postcards, caught my eye. It is always interesting (and rare) to see a serious art exhibition that contains items that you could afford to buy yourself. There are around 70 postcards in the Christ Church exhibition but seeing them encouraged me to start my own small collection. Prices can vary but generally cards like this should be quite cheap, they were produced and sold in vast quantities by a variety of printers and are hardly rare. So I decided to create my own small collection and focused on cheap examples of pictures of the West Front/St Aldate’s view of Tom Tower. I picked this view because although every postcard from 1900 to 1950 (or indeed to the present day) looks superficially the same you realise when you investigate closely that this is not the case. Since Tom Tower is situated on a main thoroughfare there are plenty of social changes that can be observed and a multitude of minor small details that are worth exploring in the foreground. I will work out the best way to display these images of the West Front.

But I allowed myself a small diversion into a handful of pictures of Tom Tower itself. Mainly this was because I managed to get one picture that I had seen in the exhibition which must be quite rare and was accordingly slightly more expensive than the others. This is it:

I think this is a wonderful postcard. All the pictures of Tom Tower alone, largely taken from over the road, somewhere near the entrance to Pembroke College, are basically the same. There might be a vehicle of some sort somewhere in view, or a bowler hatted figure standing under the entrance to the college, but not much more.

This picture, however, is very different. The publishers give us the exact date and show us Tom Tower, not as you would expect, but covered in scaffolding. If you had turned up in Oxford to do the touristy thing and saw the tower covered in scaffolding I imagine you would be disappointed. I don’t think you would want to buy a postcard that also obscured the view. If you turned up after the work was completed and the scaffolding had been taken away I don’t think you would want to buy a picture of how it looked during restoration, unless you were very interested in scaffolding. It can’t have had a long shelf-life and it can’t have been many people’s favourite view. And yet it is a compelling image, intriguing and lively. I am glad the unnamed publisher took this view and glad to get a copy for my collection.

This card, dated 14th January 1910, was sent by Emily to ‘Mr Hammond, “The Lilacs”, Skipton Cliffe, Andoversford, Glos.’ Mr Hammond appears to have been Emily’s uncle since she also included ‘love to Aunt’ at the end of the message. And it doubled as a birthday card – ‘With every Good Wish for Many Happy Returns of the Day’, she begins. Emily might have been a student in Oxford, she was certainly resident there because she also says ‘I sent you the paper for you to read Mr Whale’s speeches our Liberal Candidate for Oxford’. ‘Mr Whale’ was George Whale who stood in Oxford in the 1906 election and lost by just 100 votes. He stood again in January 1910 but a swing of 6.4% saw him lose by over 1,200 votes to Arthur Annesley his Conservative opponent. George Whale was a freethinker and the chairman of the Rationalist Press Association. A former Mayor of Woolwich he was never successful in getting elected to Parliament.

But this was the card that Emily chose to send to her uncle for his birthday along with news of the freethinking candidate on the eve of the election in Oxford. It was, I think, an inspired choice.

The other postcards of Tom Tower are all difficult to date precisely, especially when they were unposted, but they were mostly taken before the First World War, although similar examples could remain in print right up to the 1940s.

This last photograph, published by the local firm of Penrose and Palmer, is another favourite of mine. The road is wet after a downpour and the photographer has caught a reflection of the building in the road. It’s a fine photograph. It falls somewhere between the direct images of Tom Tower on its own and the wider (landscape) views of the whole West Front but it is actually a more characterful and interesting picture than most of them.

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