Driving through the maze of roadworks in Liverpool my eye caught this ‘ghost sign’ on the end of a building in Berry Street. It was revealed when the building next door was demolished last year. It’s an intriguing glimpse into the past.
It’s interesting because, although it is quite clear, it isn’t complete either and is not all that simple to date. Outdoor what? Prices? It’s hard to make out. Are these prices for single bottles of pints or half-pints or are they for bulk purchases? Certainly it is a brewery sign, but because the whole sign is not legible it is hard to tell what exactly is being offered. Over 2 shillings for a pint of beer seems very high for the 1960s, which really is the latest this could date from.
The fact that it mentions the beer (if it is beer) is ‘supplied in screw stoppered bottles’ suggests a much earlier date than the 1960s. Who in the 1960s made an advertising feature of ‘screw stoppered bottles’? In fact this detail suggests a much older date for the sign. Screw stoppered bottles were invented in 1872 by Henry Barrett and used for over 100 years. Made of ‘vulcanite’, or vulcanised rubber, they must have made the portability of beers and other liquids remarkably simple. Nicola White, who has made a lot of interesting videos about her mudlarking on the Thames, has found many examples of these type of bottle tops and has written a very interesting article about them here.
The surviving artwork makes the advertisement look quite old. The gold frame that surrounds the message suggests, to me at least, an early date, pre-First World War possibly. In this case the prices must be for bulk purchases. It is a pity the top of the advertiement is missing, but a fascinating piece of history nonetheless.
The picture is taken on the corner of Roscoe Lane. Peeping above what was once the pub/hotel which bears the sign is the top of Liverpool Cathedral. On the right you can see what was once Great George Street Chapel, you can read more about that building on this blog here.