In 1893 B. Guinness Orchard in Liverpool’s Legion of Honour declared the Rev John Watson to be “the successful pastor of the most important and active among our local congregations.” In (by his standards) fairly restrained prose Orchard outlined the minister’s achievements: every sitting in the church was let, the number of communicants had risen from 133 to 949, three new causes had been founded, £70,000 raised for congregational activities. The list of achievements was a long one and, Orchard added rather cryptically, “To his congregation his doctrinal teaching is quite acceptable”.
John Watson had already achieved a position of some eminence in his adopted city. In his twenty five years in the ministry at Sefton Park Presbyterian Church he also became centrally involved and prominent in civic life. But Orchard was writing just on the cusp of a new departure for John Watson; his first novel – Beside the Bonnie Brier Bush – was published in the following year. As Ian Maclaren he became a top selling novelist whose fame stretched around the English-speaking world.
As a clergyman/novelist he reached an extraordinary level of fame. He published theology under his own name which sold exceptionally well resulting in highly popular lecturing tours of the USA and honorary DDs from St Andrews and Yale.
As I have mentioned in a previous post
his fame was such that his image was reproduced on a cigarette card. It is a very small card but it is very cleanly printed.
I recently discovered that a separate series of cigarette cards was also issued in Australia by Ogden’s in about 1905 which also included an image of John Watson. I don’t possess an example of this card although it was less well printed than the British one. It re-used a photograph taken by top London photographers Elliot & Fry. The same image was published as a postcard in the ‘Star Series’:
There was a great demand for images of John Watson. Popular prints of him were sold but with the sudden impact of the postcard at the turn of the century his image became rather more widely diffused. Market leaders Rotary sold this postcard of John Watson:
Taken probably for a magazine in what is almost certainly the front room of the manse in Sefton Drive he leans against the fireplace in front of a picture of the Last Supper. It is interesting how the different aspects of his character blended into one. He was an effective and highly successful minister with extensive involvement in many aspects of local life and national church life. But he was also a much sought after author of popular novels. Yet although his novels are still in print and although something of a niche area are still read, his theology, which also sold in tens of thousands, is now forgotten.
His fame was tied up with his church. I have many examples of postcards of his church in Sefton Park, it was a popular subject. The one at the top of this post shows the church in the background but suggests the importance of its site on a main arterial route through the suburbs. Tram conductors would call out the name of the nearby stop as Dr Watson’s church and the detail on this postcard shows a tram stopped near the junction, its driver and conductor hanging around to be in the photograph:
Another feature of all photographs of the exterior of the church is that someone (or sometimes two people) always stood in the middle of the road slightly to the right of the main gate. Was this something demanded by the photographers to give some idea of scale? It is strange how that space is always occupied. Sometimes by a young person staring at the camera other times by someone with their back to the camera and sometimes by a couple in animated conversation. But the title always takes the same form, it is ‘Dr Watsons’s Church’ or ‘Ian Maclaren’s Chapel’. The terms are used interchangeably even by local publishers Wrench.
The Walker Art Gallery has two contemporary portraits of John Watson but these are not on show and I suspect have never been on show. They are both striking examples of late nineteenth-century portraiture and can be found online. But his likeness still circulates on postcards and cigarette cards, a continuing reflection of his late Victorian and Edwardian fame.
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